Biography
Kim Boutin, founder of Parallèle K, has been helping non-profit organizations and social impact enterprises manage their social media and events for almost 10 years. A communications graduate from UQÀM who also studied theatre, she is skilled at facilitating training and hosting podcasts. Driven by a passion for human connection, Kim excels at energizing and unifying communities. Her organizational skills and creativity serve her well in developing communication strategies, writing and content creation. As president of a business club, co-founder of LinkedIn Local Rive-Nord and a former jury member for the Défi OSEntreprendre, she values collaboration, initiative and having fun at work. Working with Kim is an enriching experience that fosters autonomy!
Social media management
Define and organize tasks
- Better understand Facebook, Instagram and LinkedIn
- Optimize a publication when programing
- Understand actions that generate visibility
- Advice in community management, how to effectively respond to positive or negative messages
- Understand visibility and engagement statistics
Content creation
Improve your text’s structure for every social media platform
- Understand the different types of visual trends and formats
- Understand how to create collaborative content
- Get help reviewing text or a visual
- Get advice on scripting a reel and understanding how to do a compelling edit
Communication strategies
Setting objectives
- Identifying target markets
- Crafting the message
- Identifying the communication focus
- Developing main content themes
- Identifying communication channels
- Scheduling communication efforts
- Developing a crisis plan
Event project management
Identifying points of departure for your event: how? who? when? where?
- Helping conceptualize the event
- Helping with communication strategies to promote the event
- Organizing phases of the project (action plan)
- Identifying needs: human and material resources
