Category: Entrepreneur’s profile

Motel Fraser: ensuring growth through sustainable development

Taking over a business is a major challenge, even more so when you want to give it a new lease on life and instill your own values, particularly in terms of sustainable development. This is the project Nadia-Karina Minassian initiated when she acquired the Motel Fraser with her spouse and parents in 2010. Let’s take … Continued

JOELLE : Feel good about your clothes

Joelle Desaulniers says that she started her business “in a cobwebby basement.”  But today JOELLE Collection, her women’s clothing boutique, is a runaway success.  In fact, she hired 40 employees over the past year alone! Born in Trois-Rivières, Joelle has carved out a special niche for herself in the fashion world, giving the lie those … Continued