Biography
Jean-Philippe Vézina is a certified mindset and business strategy coach. He helps entrepreneurs of African descent better position themselves and build their brand. The founder of Jardins Lakou, an ecological farm that celebrates African and Caribbean heritage, Jean-Philippe is a compelling storyteller and an inspiring social entrepreneur.
With his experience in entrepreneurship and agri-food, he helps position brands on new markets through storytelling and branding. Combining history, behavioural psychology and neuroscience, he helps leaders overcome their blocks and achieve their full potential.
His approach, which focuses on authenticity and innovation, enables his clients to have more impact and build a strong image.
Agri-food marketing
How do you make your products irresistible on a new market?
A discussion and advice to evaluate your ability to meet the expectations of Canadian and international consumers. Let’s work together and think about your positioning to maximize your impact and attract the right partners.
Accurate targeting
Why isn’t your ideal clientele noticing you?
Having a good product isn’t enough. You need to position it!
Together we will reflect on your market, unique strengths and best strategies to attract your ideal clientele and boost your growth.
Personal development and mindset
Is your mindset hampering your success?
The right tools aren’t enough if you don’t have self-confidence. This 60-minute, one-on-one session will help you identify what is blocking you, clarify your priorities and create a roadmap that reflects your ambitions.
Personal branding
How do you transform your story into a powerful asset?
Your background is unique: highlight it! An initial discussion to refine your storytelling, develop a presence with resonance on social media and build authentic branding that naturally attracts the right opportunities.
