{"id":24823,"date":"2025-06-10T13:12:45","date_gmt":"2025-06-10T17:12:45","guid":{"rendered":"https:\/\/www.evol.ca\/?post_type=training-expert&#038;p=24823"},"modified":"2026-04-10T10:28:06","modified_gmt":"2026-04-10T14:28:06","slug":"kim-boutin","status":"publish","type":"training-expert","link":"https:\/\/www.evol.ca\/en\/about\/brigade-conseil-portal\/kim-boutin\/","title":{"rendered":"Kim Boutin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Biography<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kim Boutin, founder of Parall\u00e8le K, has been helping non-profit organizations and social impact enterprises manage their social media and events for almost 10 years. A communications graduate from UQ\u00c0M who also studied theatre, she is skilled at facilitating training and hosting podcasts. Driven by a passion for human connection, Kim excels at energizing and unifying communities. Her organizational skills and creativity serve her well in developing communication strategies, writing and content creation. As president of a business club, co-founder of LinkedIn Local Rive-Nord and a former jury member for the D\u00e9fi OSEntreprendre, she values collaboration, initiative and having fun at work. Working with Kim is an enriching experience that fosters autonomy!<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Social media management<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Define and organize tasks<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better understand Facebook, Instagram and LinkedIn<\/li>\n\n\n\n<li>Optimize a publication when programing<\/li>\n\n\n\n<li>Understand actions that generate visibility<\/li>\n\n\n\n<li>Advice in community management, how to effectively respond to positive or negative messages<\/li>\n\n\n\n<li>Understand visibility and engagement statistics<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Content creation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Improve your text&#8217;s structure for every social media platform<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the different types of visual trends and formats<\/li>\n\n\n\n<li>Understand how to create collaborative content<\/li>\n\n\n\n<li>Get help reviewing text or a visual<\/li>\n\n\n\n<li>Get advice on scripting a reel and understanding how to do a compelling edit<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Communication strategies<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting objectives<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifying target markets<\/li>\n\n\n\n<li>Crafting the message<\/li>\n\n\n\n<li>Identifying the communication focus<\/li>\n\n\n\n<li>Developing main content themes<\/li>\n\n\n\n<li>Identifying communication channels<\/li>\n\n\n\n<li>Scheduling communication efforts<\/li>\n\n\n\n<li>Developing a crisis plan<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Event project management<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identifying points of departure for your event: how? who? when? where?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helping conceptualize the event<\/li>\n\n\n\n<li>Helping with communication strategies to promote the event<\/li>\n\n\n\n<li>Organizing phases of the project (action plan)<\/li>\n\n\n\n<li>Identifying needs: human and material resources<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/parallelek.ca\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.evol.ca\/wp-content\/uploads\/2025\/03\/Logo_paralele_K-01_-_Copie-1024x776.png\" alt=\"Logo Kim Boutin\" class=\"wp-image-24777\" style=\"width:154px;height:auto\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"evol-spacer\"><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":24847,"template":"","training-expert-category":[1248],"training-expert-service":[1435,1436,1434,1437],"class_list":["post-24823","training-expert","type-training-expert","status-publish","has-post-thumbnail","hentry","training-expert-category-marketing-and-communications","training-expert-service-communication-strategies","training-expert-service-content-creation","training-expert-service-event-project-management","training-expert-service-social-media-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kim Boutin - evol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evol.ca\/en\/services\/brigade-conseil\/brigade-conseil-portal\/kim-boutin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kim Boutin\" \/>\n<meta property=\"og:description\" content=\"Biography Kim Boutin, founder of Parall\u00e8le K, has been helping non-profit organizations and social impact enterprises manage their social media and events for almost 10 years. A communications graduate from UQ\u00c0M who also studied theatre, she is skilled at facilitating training and hosting podcasts. 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A communications graduate from UQ\u00c0M who also studied theatre, she is skilled at facilitating training and hosting podcasts. 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